Having been a curve model from a young age, Abby is an advocate of women’s body positivity and through her personal styling and Instagram platform illustrates that bright colours and bold prints are for everybody! Abby has modelled and had social media collaborations with companies such as Curvy Kate, Simply Be and Next.
Our objective was to craft Abby a personal brand and develop a website that showcases her career as a content creator, actress, and model under one streamlined umbrella. The site would also provide a platform for her to publish blog posts, opening a direct line of communication with her audience.
Abby's personal brand emphasises a sense of fun and authenticity - it was important to us that her website retained a sense of play. Through incorporating playful design elements and interactive features, we wanted to create a platform that not only showcases her work but also reflects her unique personality and values. The result is a vibrant and cohesive online presence that supports Abby's personal brand and enhances her connection with her audience.
