Vic is one of our longest standing customers and originally approached us to create the brand identity for her business ‘The Glow Up Project’. Having battled with an eating disorder and a lack of self-confidence from an early age, Vic is an advocate of help young girls and women love themselves and blast those body-image woes! Through Vic’s authentic content produced on her Instagram, and her genuine desire to help people, Vic has built up a following of over 160,000, and is approached by brands such as Elizabeth Arden, Maxfactor and MacDonalds!
Our brief was to create a brand identity and platform that felt friendly, fun, and relatable, designed to resonate with the target audience of women aged 25-35. The result is a website and brand identity that reflects Vic’s vibrant and authentic personality.
Vic’s main goal for the website was somewhere she could advertise Glow Up events, sell tickets to events and showcase her collaborations with big brands. Since launching the site, Vic reported an increase in companies approaching her for collaboration both directly and through her management agency Matchstick Group. The branding featured bold typography and playful graphics to add to the overall appeal, making the brand feel approachable and engaging. In short, The Glow Up Project's new identity and website are designed to evoke a feeling. To inspire and empower women, making their journey to self-confidence a fun and enhancing experience. This approach to branding is what Loud is all about. Creating a voice that feels relatable and authentic is what we do best!
